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The recently launched TAG Heuer Connected Modular 45 is all over the watch news. It is the brand’s second generation of first-ever Swiss-made smart-watch Connected, designed and engineered to benefit from over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer.
Everything on the Connected Modular 45 is insanely customisable. Above all, the connected watch is a Carrera Model. It fits in this famous TAG Heuer collection, the perfect representation of avant-garde, Art of Manufacture and accessible luxury. Measuring an elegant 45Â mm in diameter, the design of the TAG Heuer Connected Modular is primarily that of a genuine watch whose lugs, strap, buckle and, in particular, case – its central module – are interchangeable elements.
1. The modularity concept extends to the watch’s software, with dial customization. The brand has developed 30 watch dials.
2. The TAG Heuer Studio dial configurator also offers customers the chance to create their own dial, just like a watchmaker.
3. The screen uses OLED technology which offers incredible resolution and amazing colors, providing high contrast to stunning effect on the highly sophisticated watch dials.
4. Made from satin or polished grade 5 titanium, or plated with 18K 5N rose gold, or in black ceramic, with or without diamonds: after choosing a watch from the 56 different versions.
5. The new Companion app is designed to help you get started with your new watch and make the whole experience nice and easy. 6. TAG Heuer has worked closely with Intel and Google to create a luxury watch which combines connectivity and smart technology with Swiss watchmaking expertise. The watch is powered by an Intel Atom processor Z34XX series and operates on Android Wear 2.0.
7. The watch’s superior performance and multitude of connectivity options including Bluetooth, Wi-Fi, GPS and NFC, and which also enables users to benefit from a wide range of functions offered under the Android Wear operating system.
8. Featuring 4Â GB of storage memory and a latest-generation lithium battery providing more than a full day of power, the TAG Heuer Connected is fitted with a small water-resistant microphone enabling the wearer to communicate with it using Google Assistant.
9. Modular 45 does everything you’d expect from a smart watch, from bio-tracking to email to voice texting to checking the weather.
10. Courtesy of its Swiss construction, this watch is also water resistant up to 50 meters, and its elements are fully interchangeable with Heuer-02T Tourbillon and Calibre 5 mechanical modules.
LMVH watch division’s enigmatic President, Mr. Jean Claude Biver said, “We will work to sell 150,000 pieces”, Jean-Claude Biver, the firm’s boss, said at the launch of the TAG Heuer Modular Connected 45 in Switzerland, “It’s my objective at least. We have to own your wristsâ€.
